Why is Social Media *actually* so important for your business?

I see you. You’re buuuuuusy. And posting on your socials keeps sliding further down that “To do” list. But here’s why it’s time to bump it back up:

It’s where your customers are looking for you – Sprout Social found that 1 in 3 people use social media to research or discover new products, services, and brands. If you’re not showing up, you’re straight up missing out.

It builds trust – The same study found that when customers feel connected to a brand, more than half will spend more with that brand, and 76% will choose it over a competitor. Social is where those connections happen.

It’s one of the only FREE ways to market yourself – Yes, posting takes time (trust me, I know), but it doesn’t cut in to the budget. That’s a gift you don’t want to ignore.